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what we do

We organise challenge events that will test you and inspire you. You can do it for charity - or do it for yourself. It's about making life an adventure and the outdoors special!

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treks & walks

"Great things are done when men and mountains meet." William Blake forgot to mention the great friends & memories you'll also make! We have treks & walks the world over. Adventures await!

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Our 24 hour rides are famous. Our 'Ultracycles' are road biking challenges at their best with spectacular backdrops. We also organise more gentle tours, overseas & closer to home.

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Endurance 2


Time for a new challenge? Our unique 100 km, 50 km or 25 km 'ultra-runs' offer fantastic routes, full support, signage, and the best hospitality. The ideal opportunity to go that extra mile!

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uk events

Not all challenges require getting on a plane! Join in a group challenge or get some friends together and test yourself whilst experiencing the best of what the UK outdoors has to offer.

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We've taken over 2,500 adventurers to the summit. Kilimanjaro remains one of the best trips out there - a real challenge & a slice of Africa. If you're going - go up with the best - go with us!

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bespoke events

For corporate teams, charities, schools, & private groups, we can tailor-make an exclusive event for you. Whether it's on bikes, foot, snowshoes, rafts or camels - there's a challenge out there!

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We are Action Challenge and take groups, individuals, charities and companies on inspirational adventures & challenge events. Our events are usually unforgettable, sometimes life changing, and always rewarding with group camaraderie as important as physical commitment. Take part in one of our challenges and fundraise for a charity - or just do it for yourself. Our events have helped to raise over £50 million for a range of UK charities. 

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find a challenge

Use our handy challenge finder to filter through our many events to find one that is just right for you.

latest news

January Sales!

January Sales - 25% off your deposit cost! With New Year Resolutions being drawn up - what better challenges to choose from than Kilimanjaro, Everest Base Camp, the Great Wall of China or Peru's Machu Picchu! Our special January promotion means that…

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Challenge Cancer

After a fantastic inaugural year - Challenge Cancer is back in 2015 with avengance. We now have two rides, the original London 2 Brighton and a new Northern Ride - the Transpennine Challenge. Both Rides now have even more options, we have a day…

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Ride 24 HR

Ride 24 HR - Newcastle 2 London. We are happy to announce the return of Ride 24 hr for 2015! This year we will have reinstated the 2013 Newcastle to London challenge. This leviathan will see 300 cyclists, take on 300 miles due South, with an aim to r…

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Congratulations Trekkers!

Congratulations to our New Year Killi Climbers!  As the sun dawned on a new day and year on the morning 1st January 2015 - our group of 25 intrepid trekkers successfully reached the summit of Kilimanjaro - seeing in the New Year from a different…

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we've helped raise over £50 million for charities. Some of our partners...

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The air holiday packages and flights shown are ATOL protected by the Civil Aviation Authority in the UK. Our ATOL number is 6296. In Ireland the air & holiday packages and flights that are shown are protected by CAR license number TA0297. Please see our booking conditions for more information.