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We specialise in challenging outdoor events; we’re based in London, have been in business for 20 years, and from the outset our focus was on group travel & adventures to stunning destinations across the globe, with a style of fully supported trips that enabled ordinary people to push themselves further. We’re proud of the lengths we go to, to bring our clients unforgettable experiences; but what makes our challenges special is the way our groups bond together, with new friendships forged, and horizons broadened.

Innovation is at our core, and we’ve delivered some of the UK’s most successful mass participation events. Our 2024 Ultra Challenge Series will see 35,000 or so adventurers covering over 2 million km between them, and we’ve organised successful bespoke events for clients – including an award winning Lands End to John O’Groats relay for 000’s of Tesco colleagues. We deal with 500 or so UK charities, and many participants link their physical challenge with a fundraising challenge – and by the close of 2022 we hope to celebrate cracking the £100 million fundraising-to-date barrier. We have a range of clients – from thousands of individuals & groups of friends, to the UK’s biggest charities & FTSE 100 companies. Whoever you are, if you’re up for a challenge, please get in touch.


Group Adventures

The Himalayas, Africa, The Americas, Iceland, China – amazing backdrops for real adventures. Add some testing trails & routes, perhaps altitude & ice, or maybe sun & sand – and now it’s a challenge! Then get a group of 20 or so like minded folk together – lay on top quality support including a UK Leader, a Medic, and the best local logistics team – and you have an Action Challenge trip!

Whether it’s a mountain, a base camp, an historic trail, or a cycle tour – and whether you are an individual, a group of friends, a company, a charity , a school or college – we have the perfect challenge for you.

Full Support - All the Way

Join an Action Challenge event – and we’ll support you from the moment you sign up. There’s a dedicated ‘Challenge App’ which houses all the details on what to expect & how to prepare – with access to training plans, training walks & weekends, kit hire services, and retailer discounts. You’ll get a video briefing before you head off – and on the challenge itself we have qualified mountain leaders & expedition medics on our overseas group trips, with the best local logistics teams to provide a top quality experience. On our UK mass participation events we have full medical teams, an expert signage team, specialist caterers, and a whole load more – as we strive to deliver the best challenge events in the market place – and we’re famous for it!

Whatever the challenge is, and wherever it takes place – it’s this high level of support which enables thousands of participants each year to push themselves further and achieve something special.

WE create amazing

Mass Participation Events

We’ve had 750 lycra clad riders pedalling from Newcastle to London in 24 hours; 1500 on a spooky London Halloween marathon walk; 000’s of MacMillan supporters on ‘Mighty Hikes’ – and have stages a host of other large scale, innovative, events for our customers. 

Our Ultra Challenge Series encapsulates the best of what we do, and has set a new bench mark for endurance style events, enabling 000’s of adventurers to take on 100km as a walk or run – and to achieve something that many thought they could never do! Our corporate clients get involved as these ‘oven-ready’ high quality events are perfect for a wide range of colleagues – and for the 450+ charity partners, there’s £7 million of fundraising each year to help with their good work.

Our Brands


Our Values

We’re rather keen on our work-hard ethic as we’re always seeking to provide better & better experiences for our customers, to deliver great value, and to keep welfare & safety at the top of the list. We do our best to minimise any impact on the local environment & communities which we visit, and will often make a donation to an appropriate organisation to help with the up-keep. Raising much needed funds for good causes is central to our work – and we deal with charities of all sizes on a fair and equitable basis. Visioning, planning, and delivering top quality challenge events needs a top quality team – and we’re proud to employ hundreds of dedicated professionals to deliver our events, as well as developing many young recruits.

Our Team

We’ve a highly skilled, experienced and passionate team whom bring the challenges to life – below are some of us! 

Nicola Smith — Is Head of our Ultra Challenge Series, overseeing all aspects from commercial to logistical. She also makes a nice website too!
Julian Risley — Julian is the visionary with all the ideas always thinking about the next big challenge & new ideas to bring to the trails & peaks.
Stefan Meigh — Manages our International Challenges - looking after the challengers, clients & our extensive network of operators across the globe.
Jan - pic
Jan Smolaga — Our Business Development Manager, Jan is our go to man for bringing onboard all new charity partners & corporate clients.

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