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ACTION CHALLENGE
We specialise in challenging outdoor events, and with 3 decades’ experience we’ve built a reputation for organising unforgettable adventures across the globe. Based in the UK, we began with a focus on group travel to stunning destinations worldwide, creating fully-supported trips that empower ordinary people to achieve the extraordinary. We’re proud of the lengths we go to in order to deliver meaningful, life‑changing experiences. What truly sets our challenges apart is the way our groups bond, with new friendships formed and horizons widened.
Innovation is at the heart of what we do. We’ve developed new itineraries and routes, unique twists on classic treks, and fresh ideas to support each challenger who joins us for an adventure.
In addition to delivering incredible overseas challenges, we can also deliver bespoke challenges here in the UK for companies and charities looking to push their staff further or generate unrestricted income. We work with hundreds of UK charities, and many of our participants combine their personal challenge with a fundraising journey, contributing to tens of millions of pounds raised for good causes.
Our clients range from individuals and groups of friends, to the UK’s largest charities and FTSE 100 companies. Whoever you are, and whatever your ambition, if you’re ready for a challenge, we’d love to hear from you.
MORE ABOUT OUR SPECIAL
The Himalayas, Africa, The Americas, Iceland, China – amazing backdrops for real adventures. Add some testing trails & routes, perhaps altitude & ice, or maybe sun & sand – and now it’s a challenge! Then get a group of 20 or so like minded folk together – lay on top quality support including a UK Leader, a Medic, and the best local logistics team – and you have an Action Challenge trip!
Whether it’s a mountain, a base camp, an historic trail, or a cycle tour – and whether you are an individual, a group of friends, a company, a charity , a school or college – we have the perfect challenge for you.
Join an Action Challenge event – and we’ll support you from the moment you sign up. There’s a dedicated ‘Challenge App’ which houses all the details on what to expect & how to prepare – with access to training plans, training walks & weekends, kit hire services, and retailer discounts. You’ll get a video briefing before you head off – and on the challenge itself we have qualified mountain & trek leaders, and expedition medics on our overseas group trips, with the best local logistics teams to provide a top quality experience. On our UK mass participation events we have full medical teams, an expert signage team, specialist caterers, and a whole load more – as we strive to deliver the best challenge events in the market place – and we’re famous for it!
Whatever the challenge is, and wherever it takes place – it’s this high level of support which enables thousands of participants each year to push themselves further and achieve something special.
HOW WE WORK
We’re rather keen on our work-hard ethic as we’re always seeking to provide better & better experiences for our customers, to deliver great value, and to keep welfare & safety at the top of the list. We do our best to minimise any impact on the local environment & communities which we visit, and will often make a donation to an appropriate organisation to help with the up-keep. Raising much needed funds for good causes is central to our work – and we deal with charities of all sizes on a fair and equitable basis. Visioning, planning, and delivering top quality challenge events needs a top quality team – and we’re proud to employ hundreds of dedicated professionals to deliver our events, as well as developing many young recruits.
Our Brands
UK EVENTS
For over 25 years Action Challenge has delivered challenge events across the UK, Europe, and worldwide. As the business evolved, the overseas adventure travel and tour division of the original company was transitioned into a dedicated organisation — AC Group Events Ltd, which now operates all Action Challenge overseas challenges.
The UK endurance events now operate separately as Ultra Challenge Ltd. Ultra Challenge runs multiple major UK endurance events each year, attracting tens of thousands of participants, and raising millions for charity each year.
Our Team
We’ve a highly skilled, experienced and passionate team whom bring the challenges to life.
Our Charity Partners
Many who take on one of our challenges also support a charity to help others, and to make it really count. Below are some of the 100s of charities we work with on our overseas challenges.
