We'll create the perfect event!

Our ‘bespoke challenge’ service is available for corporate clients, charities, schools, universities, or private groups. For groups of 15 or more we can organise any type of private challenge in the UK or overseas – either as a unique opportunity to share an unforgettable experience as a group of friends, colleagues or associates, or as a fundraising goal amongst a group of like-minded adventurers. Whether it’s on foot, on a bike, or within a local community – demanding or a bit more relaxed – and to a tight budget or with a touch of luxury, we can tailor make the challenge to suit your requirements. We have 20 years experience of working with organisations of every size, and our team of experts will work with you to ensure that your event is great value, safe, and successful in achieving your goals and leaving a lasting impact.

Our Bespoke challenges...

We have an extensive back-catalogue of fantastic challenge itineraries that we’ve planned & operated over the years – some of which are set out below. Whatever you have in mind, we can turn it into the perfect event for your group!


Activity Type
Activity Type
Best Months
Best Months

Case Studies

Below are a few of the bespoke challenges we’ve organised for our clients.

150-British Gas
British Gas Treks Britain
Our partnership started with a group Kilimajaro climb, then a round Britain cycle ride for a 100 riders. 'British Gas Treks Britain' followed for 2 years - where we delivered a series of regional events for thousands of employees, their friends & families. Participants chose a 10 km walk, a half or full marathon trek, and to also join the lively ‘family fun days’ at the event hubs, and was part of a partnership with the charity Shelter, which raised over £750k.
British Gas & Shelter
2016 - 2019
The Great Tesco Walk
Over 4,000 Tesco colleagues took part in the Land’s End to John O’Groats Relay via a 2400 km route taking in many supermarkets & depots. We planned all aspects of the event, managing the risk, safety, hospitality, and operations for over a month on the road, and brought it all alive with a bespoke website for registration, comms, and fundraising. The event raised over £1 million for BHF & Diabetes UK, and also won ‘Challenge Event of the Year’ at the Business Charity Awards 2018.
Tesco PLC
Centrica – Virtual 'End to End'
An electric van was driven the length of Britian - Lands End to John O'Groats - visiting Centrica offices enroute, and teams of employees mirrored the route 'virtually' by clocking up miles walking, jogging, running, or cycling anywhere at anytime during the month. To make it inclusive & accessible - other non physical activities were awarded miles, so everyone could move along the virtual map - and help raise funds for the charity Carers UK.
Centrica & Carers UK
2012 - present
Marie Curie
Marie Curie Challenge Events
Over the past 8 years Action Challenge have organised over 10 different international challenges for Marie Curie Cancer Care - from 60 people cycling across Vietnam & Cambodia to 30 people reaching the summit of Mount Kilimanjaro - we've worked with the fundraising teams across the UK network of hospices & head offices to deliver fantastic, fun & life changing challenge events for fundraisers of Marie Curie.
Various UK & Overseas
2012 - present
Deutsche Bank
Deutsche Bank Events
Since 2018 we've developed their challenge programme in partnership with the charities Cure Leukaemia & Rays of Sunshine. Deutsche Bank wanted challenges that would appeal to a wide range of their staff, which means the right combinations of excitement, safety & accessibility - and have included: Mt Kinablu in Borneo, The Grand Canyon, Wadi Rum & Petra in Jordan, trekking the Fjords of Norway - and hiking in Cuba.
Various Overseas Challenges
2018 - present
Kinetic Events
Since 2014, we deliver annual bespoke cycle challenges for the advertising agency Kinetic, offering scenic routes & great comfort. In 2018, we ran an Italian Coast to Coast Cycle, following the route of the Classic Tirreno-Adriatico from Livorno on the Western coast, to Cesenatico on the Eastern Adriatic. On all the challenges we provide full support, including cycle transport, rest stops, putting up route markers, and experienced cycle guides and support crew.
UK & Overseas Challenges
2014 - present

Get in Touch

Reach out if you’ve a question – or if your company or charity might like to work with us – and a member of our team will get back to you.

Tel: 0207 609 6695

Mon – Fri 09:00 – 17:00

Sat – Sun Closed