2017 has seen a solid increase in participation figures across the Series, with many past participants returning to take on their 3rd, 4th, or even a 10th Challenge, whilst also continuing to attract new participants - young and old, from 1 st time walkers to seasoned ultra runners - based on the accessibility of the events and the strong reputation we’ve established for delivering exceptional experiences.
All our information surrounding the demand for walking events, and well organised endurance events, gives us absolute confidence that the 2018 Series will be able to expand significantly in terms of participant numbers, and Action Challenge will be clear market leaders in this sector. For 2018 we’re widening the portfolio of Challenges from 5 up to 7, with the introduction of 2 additional events following a similar format (walk, jog, or run – full, half, & quarter options) - within new areas of captivating geography with fantastic routes.
Our loyal database of 30,000 past participants continues to engage with us, and many want more challenges! Our strategy remains to build new audiences and also retain the current one, and it’s largely through the introduction of new challenges and routes that we will succeed in doing that, and create an inspirational journey and focus for all those who catch the endurance event bug!
The success of our new Cotswold Way Challenge (which will recruited well over 2,000 participants in its 1st year) illustrates that that the market is out there - and we will continue to innovate with enhanced on-event hospitality, participant welfare, and deliver a participant experience that is second to none.