we are

action challenge

.. and bring people together through challenge & adventure


Since 1999 we’ve organised inspirational challenge events & adventures in the UK and Worldwide, for individuals to join, and for groups, companies & charities. Take on a challenge just for yourself, or link it to a special cause & fundraise – and so far our events have raised nearly £100 million for charities. Now is a great time to set new goals, to re-energise, and to get active!


challenge youreslf with like minded adventurers

We have over 40 UK & overseas challenge events that you can sign up to – ranging from a meandering 25km Thames Path walk, exploring Machu Picchu, to conquering a snow capped Himalayan peak. Group adventures with full support all the way; make new friends and push yourself further! We welcome individuals, couples, or groups of friends & family – and you can self-fund just like an adventure holiday, or link your challenge with fundraising for a charity of your choice. 

groups & Teams

Unforgettable challenges that bond & build

Few experiences bring a group closer together than an outdoor adventure which tests comfort zones, builds understanding & resilience, and forges respect & friendships. If you have a small group you can join one of our 40+ scheduled events – or if you have a larger group or want something special – we can craft a bespoke tailored itinerary, or plan a unique challenge event from scratch in the UK or overseas to meet your objectives.


£100 off overseas challenges &
free 50km place on uk ultra challenge
use code: SPRING23

*Conditions apply & ends 30 April'23

overseas Challenges


Kilimanjaro SummitKilimanjaro Summit
Kilimanjaro Challenge
Inca Trail Hero 3Inca Trail Hero 3
The Inca Trail Peru
Everest TrekkersEverest Trekkers
Everest Base Camp Trek
Sahara Desert Trek
Trek Jordan Challenge 5Trek Jordan Challenge 5
Jordan & Petra Trek
China Challenge 3China Challenge 3
Great Wall of China

Kilimanjaro Challenge

All Year Round

Everest Base Camp

All Year Round

Jordan & Petra Trek


Fire & Ice
Trek Iceland


Sahara Desert Trek

All Year Round

Great Wall of China

May & Oct

Cotopaxi Climb Equador

23 & 24

The Inca Trail Peru

All Year Round

UK Challenges


Carousel Event Card - LBCarousel Event Card - LB
27 May
Carousel Event Card - ECCarousel Event Card - EC
1 April
Carousel Event Card - IOWCarousel Event Card - IOW
29 April
Carousel Event Card - JCCCarousel Event Card - JCC
13 May

Easter Challenge

1 April

Isle of Wight Challenge

29 Apr

Jurassic Coast Challenge

13 May

London 2 Brighton

27 May

Lake District Challenge

10 June

Cotswold Way Challenge

24 June

Peak District Challenge

8 July

South Coast Challenge

2 Sept

Corporate Challenges

Motivation. Wellbeing. Engagement. CSR

Energise colleagues, boost wellbeing, engagement & loyalty, and ensure CSR objectives are on-track. We’ve planned & delivered many amazing corporate challenges – from taking Harrods, HSBC, Blackrock, DHL, Citibank to Kilimanjaro’s summit; groups from British Gas & WPP on grand cycling tours; to hundreds of Tesco trekkers relaying the full length of Britain. Whatever challenge your organisation is looking for – UK, Europe, overseas – mass participation, small group, or even a company wide ‘virtual event’ – we can make it happen!

Open Evenings

Hear more about one of our challenges – we run regular open evenings for a selected range of trips – either online, or you can join our team in-person. The sessions last for around one hour, and include time for any questions you might have – PLUS there are exclusive discounts.

Charity Challenges

We can help boost fundraising & loyalty

We deal with over 400 UK charities of all sizes, and our challenge events have helped raise nearly £100 million for good causes. Whether it’s the UK’s biggest & best series of walks & runs with our famous Ultra Challenges, or because we’ve taken over 5,000 trekkers to the summit of Kilimanjaro, or that you want innovation & inspiration for your own bespoke challenge – we have the range of events, the experience, the track record, and the passion to help your charity with a fundraising challenge.

The UK’s best loved & biggest series of walking & running trail challenges –  with 25,000+ adventurers taking part each year and raising over £7 million for over 400 charities. In 2023 we have 15 fantastic events across the country that your charity can promote to your fundraisers & corporate partners.

We have 40+ events & adventures  across UK, Europe, & overseas that your charity can promote to your supporters as amazing fundraising challenges. They’ll get full support all the way, with UK mountain leaders & medics on our tough overseas treks – and you’ll have the confidence of dealing with a first class operator that has over 20 years experience within the charity challenge sector.

Many charities want their own special ‘bespoke’ trip – tailored for their supporters to act as a focal point for a major fundraising initiative – and we’ve organised hundreds of successful, unique, challenges. Whether it’s a trek, cycle, community project, or mass participation event – in the UK or abroad – our Team will deliver the perfect event, which your charity will be proud of, and will inspire your supporters!

‘Covid time’ means that we now have a class leading platform which enables us to run any form of virtual challenge for our clients – whether it’s walking, running, cycling, climbing, swimming, skipping or haircutting – and to bring it all alive via an app interface.  An innovative & engaging virtual challenge could be a great addition to your charity’s fundraising program – and we can deliver it for you.

UK Challenge of the Month


Spectacular World Heritage coastline, and an amazing challenge with distance options for all! From the Corfe Castle start, the route heads down to Swanage, and along through Lulworth Cove, past Durdle Door, with ups & downs to Weymouth at half way. For 100 km challengers, it’s past Portland Bill, Chesil Beach, and on to West Bay’s famous sandstone cliffs (of TV’s Broadchurch) – before a welcome finish line celebration in the vibrant Dorset town of Bridport.

Overseas Challenge of the Month


It’s 2 marathon distances over 2 days, with an option to turn it into a 50 km Ultra on day 2. A fantastic route through the lush Draa Valley down to sun baked dunes on the desert edge, with rugged mountain scenery, and sleeping under the stars in our Bedouin style basecamp. This 6 day trip has it all – a tough challenge, stunning scenery, luxury camping, evening entertainment, full support, and a night in Marrakech either side of the challenge. An unforgettable Moroccan adventure – with some welcome autumn sun!



Push yourself further – take on The Jordan Ultra Challenge! It’s 2 marathon distances over 2 days at your pace in a fantastic setting on an inspirational route through the dramatic desert scenery of Wadi Rum, with vast silent landscapes, ancient sun baked riverbeds, sand dunes, and a  Bedouin style basecamp. This 6 day trip is action packed – a tough challenge, magnificent scenery, camping under the stars, camaraderie, full support, a visit to Petra – the ‘8th wonder of the ancient world, and capped with some relaxation in the therapeutic waters of the Dead Sea. An unforgettable Arabian adventure – and an Ultra Challenge like no other!

Latest News


Our Charity Partners

Many who take on one of our challenges also support a charity to help others, and to make it really count, and our events raise £10+ million / year for 400 or so UK charities. You can choose a cause that’s close to your heart – they’ll welcome your commitment after what’s been a tough couple of years for many charities – and they’ll help you with their fundraising support.

Get in Touch

Reach out if you’ve a question – or if your company or charity might like to work with us – and a member of our team will get back to you.

Tel: 0207 609 6695

Mon – Fri 09:00 – 17:00

Sat – Sun Closed


£100 OFF – is off the appropriate initial Registration Deposit for your overseas Challenge. Enter discount code SPRING23 at checkout.

FREE UK TREK – is a place on one of our famous ‘Ultra Challenge’ events. There are 14 to choose from – and you are entitled to a 50km entry. Visit the website for details:


Register for your overseas Challenge – you’ll be sent a Discount Code worth £129 to sign up to a 2023 Ultra Challenge.


– If you cancel before taking up your place on an Ultra Challenge – that place will be cancelled.

– If you’ve taken part in an Ultra Challenge (before trip cancellation) the cost (£129) will be deducted from any refund due. 

– Deal cannot be used in conjunction with any other offer.

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