we are

action challenge

.. and we bring people together through challenge & adventure


Since 1999 we’ve organised inspirational challenge events & adventures in the UK and Worldwide, for individuals to join, and for groups, companies & charities. Take on a challenge just for yourself, or link it to a special cause and fundraise – and so far our events have raised over £90 million for charities. Now is a great time to set new goals, to re-energise, and to get active!


Be inspired with like minded adventurers

We have over 40 UK & overseas challenge events that you can sign up to now – ranging from a meandering 25 km Thames Path walk, to conquering a snow capped Himalayan peak. Take on an unforgettable group adventure with full support all the way – and push yourself further! We welcome individuals, couples, or groups of friends & family – and you can self fund, or link your challenge with fundraising for a chosen charity. 

groups & Teams

Unforgettable challenges that bond & build

Few experiences bring a group closer together than an outdoor adventure which challenges comfort zones, builds understanding & resilience, and forges respect & friendships. If you have a small group, you can join one of our 40 or so scheduled events, or if you want something special – we can craft a bespoke itinerary or plan a unique challenge to meet your objectives with your own event.

overseas Challenges


Kilimanjaro SummitKilimanjaro Summit
Kilimanjaro Challenge
Inca Trail Hero 3Inca Trail Hero 3
The Inca Trail Peru
Everest TrekkersEverest Trekkers
Everest Base Camp Trek
Saharah ChallengeSaharah Challenge
Saharan Challenge
Trek Jordan Challenge 5Trek Jordan Challenge 5
Jordan & Petra Trek

Kilimanjaro Challenge

All Year Round

Everest Base Camp

All Year Round

Jordan & Petra Trek


Fire & Ice
Trek Iceland


Climb Mt Toubkal

All Year Round

The Saharan Challenge


Cotopaxi Climb Equador

22 & 23

The Inca Trail Peru

All Year Round

UK Challenges


Carousel Event Card - LBCarousel Event Card - LB
28 & 29 May
Carousel Event Card - ECCarousel Event Card - EC
9 April
Carousel Event Card - IOWCarousel Event Card - IOW
30 Apr - 1 May
Carousel Event Card - JCCCarousel Event Card - JCC
14/ 15 May

Easter Challenge

9 April

Isle of Wight Challenge

30 Apr/ 1 May

Jurassic Coast Challenge

14/15 May

London 2 Brighton

28/ 29 May

Lake District Challenge

11/ 12 June

Cotswold Way Challenge

25/ 26 June

Peak District Challenge

9/ 10 July

Yorkshire Challenge

23/ 24 July

Open Evenings

If you’d like to hear more about one of our challenges, we run regular open evenings for a selected range of trips. These are either online, or you can join our team in-person. The sessions last for around one hour, and include time for any questions you might have – PLUS there are also exclusive discounts and giveaways. 

Corporate Challenges

Motivation. Wellbeing. Engagement. CSR

Energise colleagues, boost wellbeing, engagement & loyalty, and ensure that CSR objectives are on-track. We’ve planned & delivered amazing corporate challenges – from taking Harrods, HSBC, Blackrock, DHL, Citibank to Kilimanjaro’s summit; groups from British Gas & WPP on grand cycling tours; to hundreds of Tesco trekkers relaying the full length of Britain. Whatever challenge your organisation is up for – UK, Europe, overseas, mass participation, or even a company wide ‘virtual event’ – we can make it happen!

Charity Challenges

We can help boost fundraising & loyalty

We deal with nearly 500 UK charities of all sizes, and our challenge events have helped raise over £90 million for good causes. Whether it’s the UK’s biggest & best series of walks & runs with our famous Ultra Challenges, or because we’ve taken over 5,000 trekkers to the summit of Kilimanjaro, or that you want innovation & inspiration for your own bespoke challenge – we have the range of events, the experience, the track record, and the passion to help your charity with a fundraising challenge.

The UK’s best loved & biggest series of walking & running trail challenges –  with 25,000+ adventurers taking part each year and raising over £7 million for over 400 charities. In 2022 we have 14 fantastic events across the country that your charity can promote to your fundraisers & corporate partners.

We have 40+ events & adventures  across UK, Europe, & overseas that your charity can promote to your supporters as amazing fundraising challenges. They’ll get full support all the way, with UK mountain leaders & medics on our tough overseas treks – and you’ll have the confidence of dealing with a first class operator that has over 20 years experience within the charity challenge sector.

Many charities want their own special ‘bespoke’ trip – tailored for their supporters to act as a focal point for a major fundraising initiative – and we’ve organised hundreds of successful, unique, challenges. Whether it’s a trek, cycle, community project, or mass participation event – in the UK or abroad – our Team will deliver the perfect event, which your charity will be proud of, and will inspire your supporters!

‘Covid time’ means that we now have a class leading platform which enables us to run any form of virtual challenge for our clients – whether it’s walking, running, cycling, climbing, swimming, skipping or haircutting – and to bring it all alive via an app interface.  An innovative & engaging virtual challenge could be a great addition to your charity’s fundraising program – and we can deliver it for you.

Overseas Challenge of the Month


It’s 2 marathon distances over 2 days, with a fantastic route through the lush Draa Valley down to sun baked dunes on the desert edge, with rugged mountain scenery, and sleeping under the stars in our Bedouin style base camp. This 5 day trip has it all – a tough challenge, stunning scenery, luxury camping, evening entertainment, full support, and a night in Marrakech. An unforgettable Moroccan adventure with some welcome autumn sun!

UK Challenge of the Month

Thames Path Challenge

Take on England’s greatest river with a 100 km route heading out from Putney Bridge, past Hampton Court to Runnymede, of Magna Carta fame, at the 50 km half way. For the full challenge – it’s on to Windsor and then past wonderful historic scenery & countryside to Henley. With half & quarter distance options also, the Bridges Trek, and the Henley 10K – there’s a Thames Path Challenge for everyone.

Latest News


Our Charity Partners

Many who take on one of our challenges also support a charity to help others, and to make it really count, and our events raise £10+ million / year for 450 or so UK charities. You can choose a cause that’s close to your heart – they’ll welcome your commitment after what’s been a tough couple of years for many charities – and they’ll help you with their fundraising support.

Book with Covid Confidence

We operated a full season of ‘Covid secure’ 2021 Ultra Challenge events, which saw over 20,000 participants safely back on the trails and enjoying the on-event hospitality & atmosphere.  We plan our overseas challenges with the same mindset and attention to all the details which will keep our trips as risk free as possible – and to give you the confidence to book your next adventure now.

Get in Touch

Reach out if you’ve a question – or if your company or charity might like to work with us – and a member of our team will get back to you.

Tel: 0207 609 6695

Mon – Fri 09:00 – 17:00

Sat – Sun Closed

Our Covid Confidence

Protecting you & your money


if we cancel free transfer or full refunds

doctor on every trip & regular testing


free transfers to another trip if uk lockdown

single tent & room share options


covid secure measures in country

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